Beachfox_thumb.png

Beachfox Sunscreen

Releasing a unique sunscreen into the Australian market

 

Market research  •  Persona creation  •  Competitor analysis  •  Brand voice  •  Visual identity  •  User experience design  •   Social media strategy


 

The brief

Create a luxury sunscreen brand to appeal to the young Australian market. Predominantly aimed at 18-35 year old females. 

 
surfer_chick_image.png
 

 
chick_in_sea.png
 

The solution

We developed a range of scented sunscreens that appeal to a younger beach-going audience.

We created a brand which is bold, playful and inclusive. Combining a fresh design with a sun safe attitude.

Hello Summer, Hello Beachfox.

 

our audience

Our audience are confident, environmentally conscious, determined young Australians. They think twice about their consumer lifestyle and are no fool to fake marketing and brand placement. They demand more.

 
squadgoals.png
 
 
 

47% of people would see a brand more favourably if they gave out something with a truly practical use (especially in the moment), such as water or sunscreen*

*forbes.com

 

79% of MILLENNIALS are suspicious of brands who try to be cool*

*source VICE - MEET THE MILLENNIALS RESEARCH

 
nofilter.png
foodporn.png
 
 

 
3.png

THE SUNSAFE WORSHIPPER 

Sam, 28

BUYS ANYTHING THATS SPF 50. LOVES AND TRUSTS CANCER COUNCIL PRODUCTS AND ANYTHING  RECOMMENDED BY SKIN CANCER FOUNDATION.

 
rawpixel-com-433720-unsplash.png

THE SOUL SEARCHER 

Kat, 34

NO PARTICULAR BRAND OF SUNSCREEN AS LONG AS IT SMELLS GOOD AND FEELS GREAT. SHE IS HAPPY TO TRY NEW BRANDS RECOMMENDED BY HER FRIENDS.

 
2.png

THE TREND FOLLOWER

Billy, 22

BILLY SEEKS OUT SUNSCREEN THAT’S ON TREND. SHE BUYS FEEL GOOD INC, SUNBUM AND ANYTHING THATS NOT YOUR  BASIC SUNSCREEN.

 

 
BF_ipad.png
sunscreen_showcase.png
 
 

A brand that makes Australians feel good, look good and above all, feel safe.

 we're LOCAL, ETHICAL, RECYCLED and cruelty free.


 
 
logo_black.png
logo_white.png
Icon_group.png
Artboard.png
Desktop HD LANDING.png
Desktop HD BANNER 3.png
Desktop HD BANNER 4.png
 

I cannot recommend James and the team at Studio LDN highly enough! Ever since I first contacted them with no more than a vague business idea well over a year ago, they have worked tirelessly to create a brand that I am both delighted with and extremely proud of. Working with Studio LDN has been an amazing experience primarily due to the fact it genuinely feels like a partnership.
— Robbie Wood, Owner of beachfox

 
Maoneng_thumb.png

Maoneng Case Study

footer_image.jpg

Want to kick off your next project?