Releasing a unique sunscreen into the Australian market
Market research • Persona creation • Competitor analysis • Brand voice • Visual identity • User experience design • Social media strategy
Create a luxury sunscreen brand to appeal to the young Australian market. Predominantly aimed at 18-35 year old females.
We developed a range of scented sunscreens that appeal to a younger beach-going audience.
We created a brand which is bold, playful and inclusive. Combining a fresh design with a sun safe attitude.
Hello Summer, Hello Beachfox.
Our audience are confident, environmentally conscious, determined young Australians. They think twice about their consumer lifestyle and are no fool to fake marketing and brand placement. They demand more.
47% of people would see a brand more favourably if they gave out something with a truly practical use (especially in the moment), such as water or sunscreen*
79% of MILLENNIALS are suspicious of brands who try to be cool*
*source VICE - MEET THE MILLENNIALS RESEARCH
THE SUNSAFE WORSHIPPER
BUYS ANYTHING THATS SPF 50. LOVES AND TRUSTS CANCER COUNCIL PRODUCTS AND ANYTHING RECOMMENDED BY SKIN CANCER FOUNDATION.
THE SOUL SEARCHER
NO PARTICULAR BRAND OF SUNSCREEN AS LONG AS IT SMELLS GOOD AND FEELS GREAT. SHE IS HAPPY TO TRY NEW BRANDS RECOMMENDED BY HER FRIENDS.
THE TREND FOLLOWER
BILLY SEEKS OUT SUNSCREEN THAT’S ON TREND. SHE BUYS FEEL GOOD INC, SUNBUM AND ANYTHING THATS NOT YOUR BASIC SUNSCREEN.